| Company: | Myriad Genetics |
| Job Location: |
Salt Lake City - Salt Lake County |
| Employment Type: | Full Time |
| Benefits: | Full |
Description: |
| The Market Research Analyst will execute primary and secondary market research activities and provide analytic support to product and marketing managers across Myriads diagnostic product lines. Activities may include assessments of market and competitive landscapes, market segmentation studies, opportunity assessments and market research on positioning, messaging and concept testing of marketing collateral. |
Duties: |
Candidates for this position should possess a proven track record of success and the ability to excel in market research techniques, including but not limited to the following:
Work with product managers (PMs) to identify opportunities for market research to support and inform critical business decisions
Assist in the design of market research tools through demonstrated experience and familiarity with qualitative and quantitative market research techniques
Assist in the design, execution and analysis of online surveys / results
Project management, including agency / vendor management, timelines and project budget management
Collect data and build models from various structured and unstructured data sources
Exhibit understanding and familiarity with scientific resources; be able to extract key information from such sources (clinical trials, research studies, Decision Resources, etc)
Develop a sound understanding of oncology and the key brand marketplaces
Perform analysis and interpretation of secondary research data, including national level data, physician level data, patient level data, etc. to identify business opportunities
Author and present both strategic and tactical recommendations to product managers, marketing managers and directors
Support multiple product managers and work individually or in a team environment
Contribute to the pricing decisions through analysis
Demonstrate a detail orientation, analytical prowess and the ability to use statistical analysis programs such as SPSS or SAS
Excellent communication skills with ability to effectively interface with people with a variety of backgrounds and technical expertise
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Qualifications: |
Minimum Skills
Bachelors Degree is required, concentration in business, economics or life sciences
3 5 Years experience in market research / market analysis in medical diagnostics field
Preferred Skills
MBA
Product Launch experience
Oncology market experience
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